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Smitty's Convenience Stores

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Monthly Specials
 
 
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Gasoline Pump Media System Rate Card: Smitty's Paradise Location
 


Why advertise on a gasoline pump?

The Opportunity:

Advertising to a captive audience of licensed drivers that live locally and do business where you do business is the best possible media expenditure.  Unlike other forms of media such as local radio, tv, newspaper and yellow pages, you don't pay to talk to an audience that is too far away to act on your offers immediately.

The Venue:

The gas station forecourt is a uniquely suited environment for communication as the customers are "captive" for the roughly two minutes it takes to complete their fueling session.  These special gasoline dispensers, equipped with a 10.4" ATM style color screen and high-resolution, high-speed printer capable of printed coupon offers on demand, provide a unique and effective way to blast your message to consumers that do business in your neighborhood.

Guaranteed monthly audience of 8,500

Each month, your ad will be prominently displayed right below the fueling transaction read out during over 20,000 transactions.  Each ad impression will be onscreen for 8 seconds and your message can include the opportunity to print out a custom coupon complete with your logo, offer, phone number, website address, and even a UPC barcode for tracking if you want it.

A high-impact advertising investment

Each week during your advertising schedule, you will receive a current report on how many people saw your ad, what time of day they saw it, even how many people chose to print the coupon offer, and you can update your ads quickly and easily without the need to print anything or even incur pricey production charges. 

  Placement: Size 1 Month 3 Months  6 Months   Annual
    Full Page Ad 584w x 318h  $128  $344  $612  $1,071
    Half Page 584w x 155h  $ 77  $207  $367  $643
    Quarter Page 275w x 155h  $ 42  $114  $202  $353
                 
    *Setup Fee $50        
               
   
   

*Setup fee is base on intial setup into our system. Client must provide screen ready art in GIF or JPEG at the size based on the advertising size selected at 72dpi in RGB format. If a logo is to be used on the printable coupon a Bitmap of the company logo is also required.

Special Bonus for Full page advertisers:
Full page placements may be animated GIF to add impact to your presentation.

Ad Design available:
We can provide design services for your ads. Fees are based on size of ad selected and the type of ad.

  Placement: Size Static Ad Animated Gif
    Full Page Ad 584w x 318h  $ 50  $100
    Half Page 584w x 155h  $ 50  $100
    Quarter Page 275w x 155h  $ 50  $100
             
    Fees are based on client providing all nesseccary images and text. Any changes after 2 rounds of revisions are charged an additional $25 per additional round.
     

For more information contact Jon Hoffman at (509) 366-0350 or email jon_cmm@hotmail.com


 

© 2011 R.H. Smith Distributing Co., Inc.